This is a blog dedicated to business growth. I interview thought leaders, entrepreneurs and educators to find out what they see on the horizon - what’s working, what isn’t and
what to do about it. I also blog for the Canadian Marketing Association and provide branding tips and techniques for growth. I believe sustainable business growth is a by product of building your
brand inside out and developing a unique competitive advantage that cannot be duplicated.
Based on this premise I founded SalesFertilizer.com whose focus is collaborating with businesses to uncover their "Miracle Growth Formula"
to generate growth that is "off the charts".
I have a passion for people and business and love to simplify the complex to engage employees and wow customers. Effective communication isn’t the only thing it’s everything! I’m on the Burlington Chamber of Commerce Board of Directors, mentor McMaster
University Engineering Masters students, and am a feature blogger for the Canadian Marketing Association. I'm also part of the
Golden Horseshoe Manufacturing Network, Golden Horseshoe Bioscience Network Advisory Committee and am the founding Chair of the
Value Accelerator Group.
Hey Shelley,
This is great!! Thanks for sharing. I am going to use this at my next team meeting.
All the best!
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Shelly I like your email blasts...short, easy to read, fun and I learn something...keep it up...Mel
Global Growth
strategies to grow + skills to execute
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I agree- spending some extra money on a good ad campaign is huge. I don't think that businesses take advantage enough of the fact that customers buy emotionally. Once you realize it, your business can improve drastically!
-John R.
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